The end of 2024 is near. As the world is in the process of transformation across various levels, some evident changes are visible in recruitment trends as well. The second half has brought with it certain new recruitment trends of 2024. We are analysing them in 7 different aspects.
Top 7 Trends in Global Recruitment
From AI integration and skill-based hiring to marketing on work culture and upholding inclusivity, the trend is evident. Here’s a look at some of the key developments shaping the recruitment trends revolving around,
- AI integration
- Prioritising Skill
- Increased quality controls
- Increased remote job application
- Company branding on work culture
- Data-driven HR processing
- Diversity and inclusion
AI in Recruiting is a Growing Trend
Artificial intelligence (AI) is playing an increasingly important role in recruitment. More than half of recruiting professionals are using AI tools to write job descriptions, finding AI tools faster and easier. AI tools are not limited to just generative writing, many companies have already started using AI tools to screen resumes, schedule interviews and even conduct initial candidate assessments.
Skills-Based Hiring
The days of jobs based on qualification alone are over. Hiring process is now more focused on the skills of the candidate. Since the possibilities of assessing remotely are now applicable for a wider range of jobs, the skills of the candidates can be tested easily. This helps recruiters to assess the skills of candidates in the initial stages of recruitment itself.
Three-quarters of recruiting professionals are prioritising sourcing based on skills rather than degrees or certifications. This shift reflects the growing importance of practical skills and experience in the workplace. The importance of finishing schools is also on a rising trend.
Strict Quality Control
As the global hiring rate slows down, quality control in hiring is becoming more intense. Companies are investing more time and resources into ensuring that they hire the right candidates for the job. This includes conducting more rigorous interviews, reference checks and assessments.
Companies are associating with expert recruiters to ensure efficient HR processing. With an expert recruiter agency by their side, companies are capable of adding layers of scrutiny even before the candidates reach out to the company.
Remote Job Applications vs Opportunities
The pandemic accelerated the trend towards remote work. And, this trend is on the rise even in the following years. Remote job applications increased by almost 150% in 2023. This has led to a growing demand for tools and strategies to effectively recruit and manage remote teams. However, despite the growing demands the remote recruitments are on a drop.
Even though there was a 46% decrease in remote jobs last year, the trend is not expected to continue. As the companies are more aware of the positive outlook of the candidates towards flexible jobs, they are devising new ways to incorporate flexibility into their operations.
The Importance of Employer Branding
Have you noticed the rise of companies showcasing their moments of celebrations in their social media pages? Organisations are using their Facebook, Instagram or even often LinkedIn accounts to showcase their work culture and do branding using it.
Employer branding is becoming increasingly important as companies compete for top talent. Highlighting work atmosphere and work culture is essential for attracting and retaining top candidates. Companies are investing in branding activities to showcase their company culture and values.
Data-Driven Hiring
This is the era of data. Even for AI to function, data-driven decisions are required. Not just in machine learning, data is becoming more significant in various fields. Data-driven hiring is another emerging trend.
Making use of data and analytics, recruiters and companies can gain valuable insights into candidate behaviour, identify potential biases and make more informed hiring decisions. With access to bigger data of talent pool, recruitment agencies have an upper hand over companies in data-driven HR processing.
Prioritising Diversity and Inclusion
Earlier in this decade, discussions on diversity and inclusions were limited to a few developed countries and certain top of the line organisations like Google. For the rest of the world, they remained just buzzwords.
Diversity and inclusion (D&I) are no longer just buzzwords. Companies are recognizing the importance of building diverse and inclusive teams. Several top international recruitment agencies also have integrated D&I initiatives into their recruitment strategies to ensure that all candidates have equal opportunities.
Stay Updated with the Recruitment Trends
Recruitment trends will continue to change. However, unlike previous years, 2024 is a year that witnessed some drastic changes in HR processing as such. These trends are shaping the way we hire talent.
Staying up-to-date with the latest developments, companies can attract and retain top talent. Understanding and moulding themselves according to these trends is important for job seekers also. Owing to this, USI Global, being the top recruitment agency, provides additional support services including training programmes for the candidates looking for an international career.
USI Global is an international recruitment agency providing advanced HR processing assistance to talent hunters and job consultants providing global opportunities and support services for job seekers.
FAQs - Recruitment Trends of 2024
How is AI used in the recruitment process?
AI has streamlined recruitment processes. It’s used for tasks like writing job descriptions, screening resumes, scheduling interviews and even conducting initial candidate assessments. This AI-driven automation saves time and resources for recruiters while ensuring a more objective evaluation of candidates.
Is skills-based hiring becoming more significant?
Yes. Skills-based hiring is gaining traction. This is because it aligns more closely with the needs of modern workplaces. Companies are realising that a candidate’s qualifications alone may not guarantee their success. Instead, focusing on specific skills ensures that new hires are equipped to contribute effectively from day one.
How has the remote work trend impacted recruitment in 2024?
While remote work initially saw a surge during and post pandemic, the trend has stabilised in 2024. In fact, there has been a slight decrease in remote job opportunities compared to the peak of the pandemic. However, it cannot be considered as the negative trend has already started. Many organisations acknowledge that efficiency of an employee is high when allowed to work flexibly.
Companies are adapting to the demands of remote hiring, investing in tools and strategies to effectively recruit and manage remote teams. Remote and hybrid roles are expected to rise in the coming years as the companies find effective ways for even more jobs to be operated remotely.
What is the significance of employer branding?
Nowadays, people are not just looking for a place to work. Rather they are looking for a place to belong as well. Owing to this scenario, employer branding has become a crucial step in marketing for attracting good minds and retaining their top talent.
Companies are leveraging social media and other platforms to showcase their company culture, values and employee experiences. A strong employer brand helps create a positive perception and attracts candidates who align with the company’s mission.